Author: Mark Adams

If you are an affiliate marketer, you want to sell more. That’s pretty obvious. But getting more sales is more of a subtle art than just shooting your affiliate links and banners like a cowboy. You need some strategy. You need to know the target and who you shooting for. Many people trying to sell affiliate products fail to grow their business into a lucrative venture. The reasons for this is rooted in some basic mistakes. I will be covering a few mistakes you might be making with how you promote your products.

Let’s jump in!

1. Your Website looks like one Gigantic Ad.

Many affiliate marketers tend to focus on making the sale. And although that is what the goal is, you need to first create a foundation for the sale. People visiting your website don’t just want to see ads all over the place and not real content. They not going to your site to see ads, they are looking for solutions to their problems.

When designing your layout for your website, make sure your ads are visually appealing and don’t reduce the user experience. There is nothing more irritating than browsing a website just to have text obscured by large adverts. Make sure that your banners are not overlapping and blocking your content. Visitors will very quickly bounce out of your site and find a better more user-friendly one.

Also rather than randomly sprinkling your affiliate banners between paragraphs, structure the adverts to be relevant to your topics. Minimize the number of ads too, so as not to “overload” the reader with too many options. This will cause them to either flat out ignore them or feel overwhelmed by the sheer volume of ads. Sometimes simpler is better and less is more! Overdoing your promotion is one area to be minimalistic in approach.

Find out more about: The Best Ways to Learn Digital Marketing Online?

2. You haven’t identified your target audience.

One of the most important factors to get right is clarifying your target audience. Who are the people that want what you selling? Without determining who you are selling to, you are not going to know how to sell to them, or what the problems are that they are facing?

Let’s say you promoting a Mentorship program like Six Figure Mentors.

They sell programs to help beginners get started at building their own online business. They provide a structured framework to guide you step by step. They provide you with training to learn digital skills from scratch. And they also have a global community of active individuals building their own businesses which support each other through their journey.

Their target audience is anyone looking to build an online business from scratch. That could be young school leavers, professionals tired of the rat race, parents wanting to work from home, or even retirees. They give these people the tools to help them start an internet business that they can run from their laptops.

They can run their businesses from anywhere with an internet connection. This solves some serious problems and opens huge doors of opportunity for this target audience.

Now you know you would need to cover topics that will be of interest to these types of audiences. You could take it further and focus on one group of people. Let’s say professionals are tired of the rat race. This group wants to build a business they can run from anywhere, to travel, and live where they choose.

Your Product: Six Figure Mentors

The Value: Help beginners start their own internet-based business.

Target Audience: Experienced Professional tired of the rat race (ages 30 – 45)

Now building relevant value-driven content that can connect with that target group of people is going to be far more effective. Your message is going to be clearer. This will help build a stronger trust in your audience as you show them that you understand their challenges.

3. Your Establishing Trust

If someone is selling or promoting a product before you consider it you will first want to trust that person. Why? Well, if you can see that a person knows what they talking about, you will be more likely to trust their opinions about a product they promoting. Another reason they could trust you would be if you use the product that you are promoting.

Here are 3 questions to ask about establishing trust from your audience:

• Why would anyone trust my recommendations?
• What makes me a trustworthy source?
• How can I establish a stronger trust with my visitors?

You might even have some unique experience that you can leverage to further justify that others can trust you. If you have a background as an accountant and you promote accounting software, your audience is going to have far more confidence in what you say and recommend than say someone who has no accounting knowledge.

Identify what makes you a trustworthy source of information about the affiliate product and use it to your advantage. People are going to be more likely to consider clicking on what you promoting!

Find out more on : How Social Media Can Accelerate the Growth of Your Business?

4. You Dont have a Clear Call-to-Action

When writing a blog post about your particular affiliate product, consider what your call to action is at the end, or the middle of the post. This is important and helps create momentum in the mind of your reader. Instead of writing a post and then just pasting a banner at the end, build them up to the banner. Give them a good reason to consider it by educating them about what you selling.

Ask yourself these three questions:

• What do you want your reader to know about this product?
• What is the key problem this product solves?
• What would motivate your reader to click on your affilate link?

At the end of the day, you can’t make people click your link, but you can give them a really good reason to do so. Use your post to build up their curiosity, perhaps even building some perspective for the deal you are promoting.

So there you have it four simple way to improve your how you promote your affiliate products and increase conversions.

Good luck!

Last week I touched on the starting point for building an online business for parents. What we covered was how to start brainstorming ideas around finding products to sell. This is important as you need to be enthusiastic about what you are doing. If you love to learn and share what you are passionate about, then it will make it so much easier to market what you do. So if you haven’t already, go and read the article: A Guide to Starting a Home Business? Today I will be expanding on that topic and discussing how to start building a digital service.

Identify Your Skills and Experience

We all have skills and knowledge that we have gained from years of work experience. Those skills can often translate into services we can market online. A great exercise to do is to list all the skills you have. Then look for either niche services you could create that are inline with your interests and passions.

For example:

Perhaps you have experience as a teacher, and love children. Maybe you could offer teaching services for children at home to assist parents. Many parents during lock-down found it difficult to manage their children’s schooling. A remote teaching service would add so much value to parents, as this would help get their children to focus on school as it is a “School Lesson”. To provide a service like this is both feasible and also has zero health risk to their children.

You could even expand this and offer classes for groups of children, either by subject, or for students in your area that follow the same curriculum. This approach could help you reach more students and help you be more productive and ultimately more profitable.

The key is brainstorming and finding different angles to how you can add value to your customer, in this case parents with children. If you can make their lives easier, and help your students learn better, you on your way to building a first-class service!

What You Need to Get Started?

Your requirements will obviously be a strong internet connection, remote conferencing software like Zoom. A website would be a great place to organize your learning material in one place and as a showcase of your services to new prospects. At least one social media page will be a great way to market your business and connect with your students and parents.

Try to setup an office where you can work and not be disturbed or where you wont be disturbing anyone in the house. The more organized your working environment the clearer you can think and more efficient you will work.

The success of a business like this would be dependent on your determination and persistence. Your current skills, knowledge and experience will help you to get started, but if you lack any skills and knowledge, you can simply take the time to learn as you go.

To Sum Up!

• Play to your strengths, find a service around what you know or are good at!
• Dig into how you can offer value to your clients.
• Get connected and make sure you setup the software you need.
• Set aside an organized work area to focus.
• Start assessing what you need to do to deliver your service.

Now spread the word.

Good Luck!