How Building Your Venture in Public can be a Competitive Advantage?

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Many people struggle to get their business ideas off the ground. It often takes longer than they think to develop their products or services. And this stops many from even launching into cyberspace. But that is changing. More and more entrepreneurs are opting to build their businesses in public. Yes. Even before they have products or services to sell. 

This might seem risky or foolish. But there is a method to their madness. They may start by sharing how they’ve been researching their ideas. What they have learned. They may share what other companies are doing, and how they intend to improve the issues of those products or services. 

And social media is where many entrepreneurs are talking about what they are building. Sharing their journey of discovery and development with the public eye. Many entrepreneurs actively engage with the public and get feedback, which can be a fantastic way to build an even better business.

Let’s take a look at why building a business in public can help facilitate opportunities for your startup.

Transparency Builds Trust

One of the biggest challenges in building a new venture is establishing trust with prospective customers. People need to be able to trust that you will deliver what you say you will. At the beginning of your business journey, you will start with zero customers. And that means you need to be able to attract interest in your offering. But how do you build trust?

Building in public is a way to establish trust. As people see you online, you will start to build up credibility as you interact with your audience. People will feel like they are a part of your journey, and will relate more than if you simply tried to promote what you were selling.

As you share more of your journey in public and people can see you are consistent, willing to listen, and give feedback, you will establish a strong sense of trust.

Read more : 8 Social Media Platforms to Promote Your Business

Establishes Your Brand

Establishing a strong brand is pivotal to building a successful business online or offline. And it ties in with the previous point on trust. Your brand presence can build a public image that can be a powerful asset to attract customers.

Brand versus Business

Your business is the behind-the-scenes mechanics of your venture. It’s the systems you use, the administrative side, the inner workings of your services, and operations.

Your brand is the public persona or image that people see of your business. It’s how you represent yourself in public, both verbally and visually. It’s the way you market your business, or how you talk to your customers. It’s fundamentally the outward character of your business.

And this is where building in public can help you build a strong brand, whether personal or organizational. The same benefits apply. The voice and attitude of your communication will establish a certain character for your brand. And this will attract a certain type of audience. 

For example, if you are developing a service for corporate professionals, considering your audience can help guide how you represent your brand both verbally or visually. Appealing to one group might repel other groups of people. If some people don’t connect with your brand that’s okay. You are not trying to help everyone. If you attract the right audience, that is ultimately what matters.

And that’s where your brand can be a magnet. It can attract the right type of audience that you want to connect with online.

Attracts Your Audience

A problem many entrepreneurs have is selling their products or services once they are ready to launch. This can take a lot of time, effort and even money to do. And if you like many entrepreneurs, you don’t want to be starting from scratch when you are ready to launch your offering.

This is where building your audience before you launch can be invaluable. The advantage to this is that you are building anticipation for your launch. People are getting to hear about how you are building your venture. If you do it right, by the time you do launch your offering, you will have already created awareness and interest. And that means that you will not have to start from nothing.

Better Product-Market Fit

You might have an idea that you think is fantastic. You feel it’s so good it cannot fail. But what does the market think? Does your offering meet the demands and needs of your target audience? This is a challenge for any startup. You just don’t know how people will react to your idea.

And this is where building in public can come into its own. You can share your product or service offering and get feedback. Maybe people offer you constructive criticisms or ideas to make it even better. They might even be able to help you hone your product to meet the demands of your target audience.

If you want to succeed you need to listen to your audience, your prospective customers are a goldmine of information. Don’t dismiss them. You ultimately build something for them. And the more the public sees your openness to embrace feedback the more confidence people will have in you.

Read more : How Social Media Can Accelerate the Growth of Your Business?

Test Your Offering

One advantage of building in public is that you can test your offering with a select number of customers. By gauging the feedback from your customers you can prepare for your launch. And ensure you iron out any issues before you finally go live. 

By launching too soon, you might disappoint customers and lose valuable trust that you’ve taken time to develop. So rather take your time to gauge feedback from users and ensure it meets a certain level of quality before you make it available.

Conclusion

If you are considering building a new venture you might want to consider starting even before you have a clear direction. Sharing your journey can greatly benefit your progress and brand awareness. 

Before you even have a clear vision of your business, you can start sharing about the area of interest and get feedback on ideas to gauge what people want. This can guide you toward a clearer idea for your offering, it’s really a win-win…

And all at the same time you will be building your online presence, establishing your authority, and growing your audience. This means when you are ready to finally launch your venture, you will have the audience you need to sell your product or service.

So… are you ready to start your journey in public yet?

References :

Entrepreneur Magazine, Building in Public: How Tech Companies Master Product-Market Fit

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An Introduction to Email Marketing for Beginners

One of the challenges of affiliate marketing is building opportunities to generate leads for the products you promoting. Everyone today has an email address. And this means if you can collect someone’s email address you can send them news and information about what you selling. Email Marketing has been around for a long time and has matured over the years. And it is in no way losing its importance in marketing.

Why Email Marketing is Effective?

One of the reasons why marketers, bloggers, and affiliate marketers use email is because of its accessibility. Once you have someone’s email address you can communicate with them directly. You don’t need to be on social media or any platform to send an email.

It’s straight to their inbox!

Email marketing essentially gives you flexibility and control of how you can market to your subscribers, it has many benefits over other channels of communication.

Here are five reasons why email is an effective marketing channel:

  • Is a personalized marketing channel which can build trust.
  • This helps build lasting relationships through one on one communication.
  • You can measure its effectiveness through various metrics.
  • You can test the effectiveness of different campaigns to refine your strategy.
  • The cost of most email marketing platforms is reasonable compared with advertising.
  • You have full ownership over it unlike social media channels.

Email Marketing Platforms

One of the ways to simplify the process the creating and distributing email content is by using an email marketing service.

They offer you a one-stop platform that gives you the ability to:

  • Collect email addresses in a secure way
  • Create professional looking emails in a user-friendly interface
  • Manage your subscribers
  • Segment your audience for greater personalization
  • Track your email open rates, and other metrics
  • Automate welcome messages and other types of email communication.

Here is a list of popular email subscriber services:

Each one has its strength and weaknesses, but most offer similar features for varying prices. Most offer free trials or plans that allow you to get started and get a feel for the product.

Recommended Reading: Is Affiliate Marketing a Legit Way to Make Money?

Build Your Email List

One of the first places you should collect email addresses is on your website. You will either use a plug-in or embed code to create a subscription box on your website.

Once you have a subscriber box you can begin to collect email addresses from visitors. You could also share your subscription link on social media for your follower to easily sign up for your newsletter.

The key is to advertise your newsletter and make people aware where ever possible to increase your chances of attracting new subscribers.

Keep Your Subscribers Engaged

If you want to maintain loyal subscribers, you need to create interesting content. You want to provide value to your subscribers that will have them looking forward to each email. It’s your chance to share information and insights that your audience wants or you going to lose their interest.

You can even encourage your subscribers to share their ideas or ask questions that you can use as content for your future newsletters.

Conclusion

Email is a powerful marketing channel, and it’s not dead. It’s undoubtedly here to stay. And that means if you building an affiliate business or any other venture, email marketing can be an effective way to market to your ideal customer.

Start small, and build it slowly.

A monthly newsletter is perfect to get started!

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How to Grow your Online Presence with Content Marketing?

The internet has without a doubt become an indispensable part of our daily lives. Searching and sharing content is happening at scale from individuals to large corporates. Social media buzzes and pulses all day long with content that is posted and shared more times than we can fathom.

So the question is… is content really king?

Here are nine reasons that content marketing could very well be worth investing in:

Content Creates Visibility

The more you create and share content online the more people will see your content? It’s the medium through which your audience can connect with you. In fact the more you post, the more likely they will be to engage and interact with your content.

If you consistently create content on social media platforms or your blog you will be building a foundation that will build a strong online presence. And that means more opportunities for you in the long run.

Recommended Reading: Is Affiliate Marketing a Legit Way to Make Money?

Content Helps Establish Trust

Before you can sell your products and services you need to establish trust with your audience. This doesn’t happen overnight. It’s not a once of activity. Trust is built over time, and this is why creating content should be a long-term strategy to build your business. To build trust you need to be consistent, publish good quality content, engage with your audience, and add value on some level.

People are more likely to trust people or brands that have a consistent and established online presence. It’s a signal to people you are in this for the long run.

Content Can Help Build Your Brand

Content can be used to establish your brand both visually and verbally. By applying consistent design to your content you can help readers immediately recognize you by your visual signature. This can extend to the voice of your content. Is it funny, witty, edgy, or professional?

Your content gives your brand an opportunity to establish your voice and speak the language of your audience. It’s this brand that builds fans, followers, and customers. It establishes a clear way of communicating with your audience that will help you connect with the right people. The stronger this connection, the more likely they will be to support you, follow up and buy from you.

Your brand is your personality and the way you communicate. It’s that energy you express through your content. It can act as a magnet, if you use it well, you will certainly grow your audience.

Content Educates Your Audience

One of the most important functions that content serves is educating prospects. It offers you a medium to share information that is relevant to your reader. You can organize this information in ways that can help your audience to understand what you sell and do.

People are searching for answers every day. They are searching right now on Google for answers to questions they have. This is an opportunity to create content that your audience may be looking to find.

In fact, using keyword research tools can give you more detailed insights into what exactly people are searching for in Google. And this can help you figure out how best to structure your content.

Content Helps Your Audience

Probably the most valuable content is the content that helps your audience solve a problem. So when you start creating content you should be asking yourself the following:

  • How does this content help my audience?
  • Is it adding any value?
  • Why would my audience want to read this?
  • Does this help my audience achieve anything?
  • Would people find this interesting?

At the end of the day, you are sharing content to attract people to your social media page or website. If you understand what content will serve your audience best, you will be better able to grow your following.

Content Can Be Repurposed

One thing you can do with your content is to repurpose it. And that means taking content from one medium to another. For example, a collection of blog posts could become an ebook. This ebook could become a lead magnet on your website.

You could create a video from the content you posted on your blog and share that on social media. The point is that your content can be used in different ways and doesn’t have to stay a blog post or a video. It can be used to create even more content in different mediums.

Content builds community

When creating content on social media you will find people start to follow you. As these few people grow from a few hundred to thousands, you begin to have a stronger and stronger influence. This means you have the ability to leverage more and more opportunities as you communicate with more people.

Your following can then be monetized through offering your products, services or promoting affiliate products.

Content Improves Your SEO

By regularly posting content on your blog you will be improving your SEO. Google rewards websites that post regular content as it sees your site as active. If you want more traffic, post more content! Make sure it’s good quality and that people will find it interesting. You are primarily writing for your audience, but if you ensure your content is SEO friendly it will help rank your content better.

Recommended Reading : How to Improve the SEO of your Website in 7 Steps

Content Can Be Monetized

If you want to make money from your content, you can, by using affiliate marketing. Affiliate marketing is really promoting products and services that you either use or relate to the subject of your blog.

The more you write on specific topics the more people will find your content. When they read your content, there could be banners or links to products or services that are relevant. And there is a very high chance that people will want to buy these products.

This is how bloggers monetize their blogs. And it’s an industry that is growing every day as more products and services are available to market.

Conclusion

In a nutshell, content marketing is a powerful medium to create visibility for your business or blog. It can attract the audience you want to connect to and build authority in a chosen field. Whether you are building a brand, launching a venture, or monetizing your blog, content done right can not only build a global audience, it can earn you income.

Why not start today!

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How to Promote Affiliate Links on Your Blog?

Okay so you finally decided to sign up for an affiliate program. But now you are wondering what to do next? In this article, I will give you a beginner’s push in the right direction.

Get your Affiliate Link?

When you sign up for any affiliate program, you will need to receive a unique link to the product page you are promoting. This affiliate link traces transactions and allows you to gain credit for that transaction. Always ensure that your links are correct and work to ensure you receive your commission.

Plan content around your Affiliate Product

Before you just start dropping your link everywhere, you need to create content that will inform and promote the product you are promoting. It’s not enough to just create links on your site, you need to talk about the product. 

Here are some ways you could promote your affiliate products:

Not familiar with Affiliate Marketing? Read more in this article How Can I Start Affiliate Marketing with No Money?

1. Problem and Solution Post

One of the best ways to grab your reader’s attention is to zero in on the primary problem that the product solves for your reader! Explain the problems that they face before they get to purchase your affiliate product. Then guide them forward to the solution, the product! What will it save them and where can they get the product! Yes, now drop your link!

2. Honest Product Review

If you use the product this will make it a lot easier for you! If not you can do your research and cover what makes this product a good investment. Explain the major benefits and features of the product. Also, share images and videos that show in a visual way how the product works.

Consider going into the advantages of the product, what it does well, and even cover what it does not do. Be objective to inform your reader the best you can to give a truthful demonstration of the product.

The more honest you are the better, as this will avoid your customers building false expectations and being disappointed when they finally purchase the product!

3. Useful Product Tutorial

Depending on the type of product that you are selling, you could create a blog tutorial. Show your reader a step-by-step process of how to use the product and its features. This is a great way for the reader to familiarize themselves with the product. 

Explain this in simple ways that are understandable and show diagrams and images where possible to better visualize your tutorial for your reader. Including images or videos of yourself using the product will further solidify trust with your readers.

4. History of the Company or Product

Another way to build credibility for what you are selling is to give your reader insights into the history of the product. You can show how the product has evolved over time, and what the latest features offer. Also, you could share that the vendor has a long history in the business, and how they are at the forefront of innovation.

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Get to it!

So there you have a few quick ideas to get started with promoting your affiliate products on your blog! Good luck!

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